Digital Marketing Manager
•Work closely with current Usability Architect and Visual Designer(s) to document/create site architecture via sitemaps and provide input on wireframes created by the Visual Designer.
•Provide website analysis and recommendations for improvement based on data (using Google Analytics) and best practices for usability.
•Collaborate with a variety of agency professionals (web designers, copywriters, developers, project management, and client service).
•Point-person responsible for the operation and performance of client websites and landing pages.
•Assist in developing digital marketing strategies.
•Manage implementation of digital marketing plans, evaluates performance and recommends adjustments.
•Evaluate inbound traffic to websites, including search engines, online banner ads and directories, and then recommend or implement adjustments.
•Direct on-page and off-page search engine optimization.
•Set-up and manage paid search campaigns, including regular performance audits and optimization.
•Coordinate website analytics configuration.
Specialties:Magento - eCommerce Web Application, SEM - Search Engine Marketing, SEO - Search Engine Optimization, CSE - Comparison Shopping Engines, Affiliate Marketing, Social Media Marketing, Onsite Search, Display Advertising, Email Marketing.
Commission Junction, Google Analytics, Google AdWords, Bing Search Marketing, Google Webmaster Tools, Photoshop, Microsoft Expression Web - HTML Editor And Web Design Software